For sellers, buyers, and yes—even your real estate broker—home staging can be a real-life saver. First and foremost, staging helps streamline the listing process for sellers. The process gets your home in tip-top shape for showing, which then simplifies the decision-making process for buyers. Because staging makes buyers more likely to fall in love with your listing at first sight, it also ends up saving busy agents loads of time.
Staging your home right out of the gate is a fantastic way to make everyone happy. It helps all parties get on the same page and close deals fast, and for a great price. Here are the stats that prove it:
1. 96% of Agents Say Staging Moves Buyers
The massive majority of real estate agents all tend to agree—staging makes a difference on potential buyers’ perception of a listed home. A 2015 National Association of Realtors poll showed that 49% of buyers’ agents believe that professional staging makes at least some impact their clients. And 47% of agents think that most of their buyers are influenced by staging. Whether it’s a little or a lot, even getting a slight edge over other properties is a huge win. When done right, home staging always tends to make a good impression.
2. Staged Homes Spend 73% Less Time on the Market
Sellers love staging because it sets their listing in the top tier of desirability. It’s easy to get offers flowing in when your home’s presentation appeals to your target market’s heartstrings. On average, staged homes spend 73% less time on the market. In fact, not staging is one of the biggest regrets for today’s sellers. Wouldn’t you rather sell your home in three weeks instead of twelve? Or how about accepting an offer within a week, instead of waiting a month? A professional home staging company can help make that happen.
3. Increases Home Sales by 6% Over Asking Price
Not only do staged homes sell faster—they also get higher offers. Recent studies show that staging can consistently increase what a buyer is willing to pay. On average, that increase is more than 6% above the asking price. (Ka-ching!) Imagine getting even more than what you were hoping for. Staging does precisely that. When buyers see your home in its best light, they’re more eager to seal the deal. If that means bumping up their offer to compete with other buyers, so be it. In their minds, it’s worth it to get the home of their dreams.
4. 95% of Buyers Search Online
Staging isn’t just good for in-person tours—it’s great for your home’s marketing photos, too. According to the 2016 National Association of Realtors report, approximately 95% of buyers today include online searches to help find their next home. Those individuals often rely on pictures they’ve seen online to determine whether they want to schedule a walk-through. Rooms that are professionally staged really pop in these searches, which gives gung-ho buyers a concrete reason to pick up the phone and make plans to see that beautiful home up close.
5. Staging has a 1,000% ROI
Any homeowners who are still on the fence about professional staging should note that the designer’s fee is more like a “money back guarantee” than a bill. Studies all across the country have shown that the ROI for home staging is huge for sellers. One report estimated that the average cost for staging a home can bring back a 1,000% increase. That’s like putting a dollar bill in a vending machine and getting $10 back in return! Again, it all ties back to the psychology of staging. Design experts know how to rework your space to attract good buyers with the right budget.
Bottom-line, staging helps potential buyers view your listing as their future home. That emotional connection means more views, and ultimately, more money. The data doesn’t lie.
Whether your motivation is to sell faster or turn a great profit on your home investment, an experienced staging company can help make it happen. If you have questions about how to get started, just give Home Matters a call. Our design team loves working with local real estate agents, builders, and homeowners who want to get the most out of their listing. Please contact us today for more information. We hope to hear from you soon!