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2018 Real Estate Trends for Midwest Homeowners

Posted by admin under Real Estate

We all know that the real estate market has ebbs and flows. What’s tricky is trying to predict the outcomes! Fortunately for homeowners in the Midwest, the market has been following an optimistic trend. All signs point to strong sales throughout 2018. Here are just a few of the things to get excited about as we enter the real “hot season” for buyers and sellers.

 

The Strong Midwest Economy

 

Kitchen Dining Staging-Home Matters 1804Friendly neighbors, safe communities, and hospitality are all staples of the Midwest persona. Yet living in this region comes with some other practical perks, too. Real estate in the Midwest has remained steady in recent years for its great cost of living, higher wages, and relatively low unemployment. In fact, the Midwest is slated to hold its reputation of being the most affordable area in the country, according to one 2018 Housing Market Outlook report. Buyers get a great amount of square footage for their budget, and sellers can enjoy a solid return on their home investment.

 

That’s probably part of the reason why a couple key Midwest cities were included on Amazon’s Top 20 List for its new headquarters’ location. In addition to power players like Chicago, Denver, and Philadelphia, we also saw Columbus, Ohio and Indianapolis, Indiana make the list. That’s high praise for the Midwest! And while Indianapolis may not be the final pick, the city isn’t out of the question. The quality of life here gives new residents—and long-time Hoosiers alike—access to plenty of great food, entertainment, and school systems. And with plenty of home options around Central Indiana, there are different price ranges for everyone!

 

Home Sales in Indiana

 

Most experts agree that millennial buyers are revving up for 2018, and it’s not just couples and young families that are ready to become homeowners. The millennial market shows a strong trend for single buyers that’s likely to continue in the near future. Settling down in the Midwest is a great choice for this generation. These buyers can often get “more house” for their money, plus all the amenities of living close to a major city, whether that’s Minneapolis or Indianapolis!

 

Indiana Real Estate 2018-Home Matters 1804The Indiana real estate market in particular is experiencing a great start to the year. Central Indiana saw existing-home sales jump over 8 percent in February 2018—even though the inventory has been slimming down and prices have been rising. This is a nice continuation on the 5 percent boost that the average home sales price had in 2017. All evidence leads to an exciting time for sellers. Consider this: The average time on the market in 2017 was just 66 days. That’s nearly a 15 percent drop from the 2016 numbers. With professional home staging, your listing could sell even faster this year!

 

Even luxury homes in Indianapolis are seeing an uptick. In 2017, almost 150 homes in the $1 million price-point (and higher) were sold around the city. That’s a massive 143 percent jump from the 2012 numbers, when only 61 luxury homes were sold. These types of listings often take longer to sell because there are fewer buyers in this elite market. That’s a big part of why this boost in sales is encouraging to see. It’s a good indicator that the Indiana economy as a whole is poised for success.

 

A Great First Impression

 

Of course, even in a strong housing market there’s still competition. Sellers need to put their best foot forward if their home is going to grab the attention of this fast-paced environment. Buyers don’t want to settle for sub-par, so it’s important to have eye-catching pictures or at least a welcoming walk-through when potential buyers come to see your listing for the first time.

 

Master Bath Staging-Home Matters LLC 1804One of the best ways to make a great first impression in today’s real estate market is to work with a professional staging company for your home. Your listing deserves to be styled with a wow factor that suits your home’s architecture and main features—like a great master bath! The investment can quite literally pay for itself multiple times over, so there’s no reason to skip this step. Let our home stylists make your house a 10/10 for your target market.

 

A little staging can go a long way to help buyers imagine life in your house, so don’t keep your home ignored on the market. Contact Home Matters today to schedule your consultation!


Model Home Staging and Buyer Psychology

Posted by admin under Home Design, Real Estate

A good home builder knows that the right layout, location, and curb appeal will attract buyers. But how do you really make a house into a home? For most people, deciding to build it’s all about the details. Model home staging is what ties everything together.

 

Home builders that choose to work with a professional staging company get a real edge over their competition. Utilizing the right furniture only enhances your designs. (Plus, it helps make your marketing materials really pop.) A fantastic floorplan isn’t always enough to seal the deal, so staging helps you paint the whole picture. By complementing your homes’ unique architecture and beauty with a few accents, it’s easy to win over today’s homebuyers.

 

Model Homes in the Modern Market

 

Living-Model Home Staging_Home Matters 1802We live in a digital age, which means buyers are spending more time online to search for a local home builder. Investing in professional home staging can help your specs stand out from the crowd. Great photos present that clean, polished image your buyers want for their new home.

 

Home builders carefully select the floorplans and models for their neighborhoods, and your staging company should be just as thoughtful in their own design selections. Consider the demographic of your target market. Does your staging actively attract that same sort of buyer, or does it miss the mark? The key for model homes is to present your designs and custom home building options in their best light. You want your home tours to feel comfortable and inviting in every room—and every corner. Understanding the real estate market in your area should inform your architectural choices just as much as your staging company’s aesthetic.

 

The Psychology of “Everything in its Place”

 

Office-Model Home Staging_Home Matters 1802Staging is so important for model and spec homes because it’s hard for most buyers to imagine life in an empty space. Although model homes are new and clean, buyers aren’t usually able to wrap their head around when to do with a totally open area. Every room needs to have a clear and defined purpose. Otherwise, people may not know what to do with the space.

 

Questions like, “Is this room going to fit my furniture?” or “Where are things supposed to go in an open floorplan?” are common for both new and experienced home buyers. Staging is a great tool because it answers these questions with a quick glance. As buyers walk through a staged spec home, they don’t need to worry about these same design questions. Seeing furniture already in place will showcase how cozy and versatile every room can be.

 

Giving that move-in ready vibe has a huge appeal, but empty rooms aren’t usually the solution. Define spare bedrooms as a guestroom or office space to help buyers use their own imagination for how to use your layout. Being able to see exactly how furniture should be used in the room offers huge advantages. That way, no area of the home will feel “wasted.” And that just makes the new home lifestyle look even more appealing.

 

Set the Tone with Professional Home Staging

 

The new home market is picking up steam in recent years, which means home builders need to set themselves apart. In order to capture the attention of today’s buyers, more builders are relying on professional staging to complement their floorplans. Staging can have an incredible ROI for home builders. Even staging one model home can have a huge impact on your area’s market.

 

Bedroom-Model Home Staging_Home Matters 1802Vacant rooms don’t have the wow-factor that staging brings. By setting up each room to look its best (in person, and online) your model home will definitely get the attention of more buyers. You can even work with your professional staging company to update small pieces through the year so the home feels “in season” for each tour. Warm, velvet pillows on the living room sofa are great during winter, but you might need to swap them out for bright floral patterns in summer. Every detail counts with a home’s architecture—don’t let the home’s staging go to waste!

 

If you’re interested in working with Home Matters for your existing spec homes, or even an upcoming design, please give us a call (317) 774-7025. Our design packages for builders are a great way to keep your walk-through tours fresh and inviting every season. Visit our Facebook page to see additional samples of our work, then send us a message to get started on your consultation. We look forward to hearing from you!


What Millennial Homebuyers Want in 2018

Posted by admin under Home Design, Real Estate

In real estate, every buyer is different. Key features that might be a big plus for one buyer might be a total waste on another. Finding the right balance can be tricky—especially when you want to impress extra-picky Millennial buyers. So how do sellers meet the high demands of the latest homebuyer generation?

 

The best real estate agents understand the importance of playing up a home’s best features. Of course, these assets can change depending on the type of buyer. After all , beauty is in the eye of the beholder. You need to start by knowing exactly what it is that your buyer holds dear!

 

The Millennial Homebuyer Mindset

 

Breakfast Nook Design-Home Matters 1711To be fair, not every Millennial is going to have the same perspective on what makes a home great. Like any generation, the Millennial population is diverse and ever-changing. However, certain characteristics can be useful for describe the majority of these buyers. For starters, they tend to be more focused on square-footage quality, not quantity. Oftentimes, even smaller homes can be a great match.

 

Millennials share an interesting background. Unlike their parents, Millennials entered early adulthood during a difficult economic recession, a world-wide financial crisis, and a big housing bust. To top it off, the majority of Millennials also struggle with steep student loan debt. One challenge for these homebuyers is that they may not have the credit scores or income level to swing a bigger purchase. Fortunately, the polls continue to show that Millennials are perfectly comfortable opting for smaller spaces. In fact, they often prefer homes with just the essentials. (Of course, getting the latest tech or an updated kitchen is always a plus!)

 

Most Desired Home Features

 

As we move into 2018, Millennial buyers are sure to respond well to smart-home technology. One survey reports that 81 percent of buyers are more likely to go with a listing that’s already set up with smart-home features. While most older homes on the market won’t already have these upgrades installed, it’s a relatively simple add-on. Then, everything from your living room lighting to the thermostat and security can be controlled right with your smart phone. It’s a great bonus for Millennial homeowners because they can make adjustments anytime and anywhere—whether they’re in the next room or out of town.

 

Master Bedroom Wallpaper-Home Matters 1711Open floorplans and the latest energy-efficient appliances are top picks for almost any buyer in the 2018 real estate market. And in a lot of ways, the Millennial market and Baby Boomers are more alike than one might first think. A location that’s within walking distance to lots of amenities is great for these buyers, when available. Plus, both types are usually looking for a space that’s not too big, and not too small. When their home doesn’t have any unused space, they don’t have to worry about wasted energy and higher costs.

 

Additionally, the majority of the Millennials group still wants that grand, master suite—just like most buyers. One of the most-requested home feature in a poll of 1,000 Millennials was a large master bedroom. (Second only to new appliances.) Although they might be happy with a smaller space on the whole, these buyers will still appreciate a bigger space to spread out. Knowing how to style a master bedroom to maximize its flow and make it feel even more spacious can help weary buyers submit an offer.

 

Professional Home Staging for Millennials

 

Multifunctional Home Staging-Home Matters 1711With a focus on versatile living spaces and less of a need for traditional, single-use spaces like formal dining rooms, you might think Millennials are hard to please. But with the right setup and organization, it’s easy to showcase just about any home as Millennial-friendly. Professional home staging can go a long way to showcase the best features for these buyers.

 

Knowing which rooms can support a mixed-use setting—like a playroom or a home office—can help potential buyers envision their future. If you need help with a new listing or staging a new build, the design experts at Home Matters can help! Contact us today to learn more about our staging packages. We’d love to help make your listings shine!